Jam’s Coffee – Marketing Campaign & Digital Rollout

Brand Activation · Campaign Design · Digital Marketing · UI/UX

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Overview

Jam’s Coffee is a coffee shop centered around creativity, community, and live music. After creating the brand identity system, I expanded the brand into a full marketing and digital rollout to demonstrate how the visual language translates across different applications.

This project showcases the marketing materials for Jam’s Coffee’s “Live Music Nights” events, as well as the shop’s digital presence from email marketing to social media content and landing page design.

View Jam’s Coffee Brand Guidelines

Campaign Concept

Email Marketing— Live Music Nights

Email Invitation

An event invitation promoting the weekend live music.

• Simple layout for clarity
• Strong call to action (“Reserve Your Spot”)
• Seasonal drink highlights to drive in-store sales

Poster Series

Designed a set of promotional posters for in-store display, social media, and event announcements.

• Bold typography for visibility
• Acoustic-themed visuals
• Warm lighting and “indie” café mood

Website Landing Page

Landing Page Mockup

Created a responsive landing page in Figma featuring:

• Hero banner with event announcement
• Promotional cards for seasonal drinks
• Clear navigation and modern layout
• Music-focused imagery

Desktop Prototype

View Mobile Prototype

Social Media Posts

To demonstrate how the brand translates to digital content, I created a small set of social media mockups. These pieces highlight Jam’s Coffee’s visual identity across branded assets and product-focused posts.

Included Posts:

• Brand Logo Reveal Post
• Tote Bag Merch Post
• Coffee Bean Packaging Post

Merch & Physical Branding