Flipp Mobile App Design Study

Overview

For this UI/UX redesign project, I applied a user-centered design approach to make the app looks appealing and more intuitive by conducting user research and usability testing, creating an alternative user flow, and applying flat UI style with the brand accent color.

Problem Analysis

The overall screen looks busy due to the number of store icons, inconsistent and illegible flyers
Flyers are too small to read while browsing the stores
The category slider below the search field has too many things to select: It makes the users have to swipe very far to find what they’re looking for. (favorite, explore, latest, A-Z, groceries, etc.)
The “savings from postcode” on the top is redundant since the users can change or view it in the settings
Font scale has no hierarchy which causes users to lose focus